Sample Appraisal

Appraiser Comments:

Moniker.com evaluates domains based 18 different factors including marketability, name length, brand recognition, development value, site traffic, revenue generating, search engine popularity, grammatical / linguistic value, industry strength and positioning, comparable sales value, and DotValue (dot.com versus dot.net, dot.org or any other dot ending).

Each field is weighted differently according to importance, and given a special internal rating; which then assigns different point values to each field. The point values are then summed to a net nominal value. Names are then compared to the list of 650,000+ domains that Moniker has in its research library of completed domain transactions (Domain sales and expired name auctions included) as well as over 590,000 completed appraisals, and a final gross value is determined. This value corresponds to a specific dollar value on a table of values established by actual transactions, bids, and appraisals completed to date.

With larger groups of names, Moniker.com evaluates the effectiveness of niche dominance and relevance, prefix, suffix and/or domain name content/industry when determining a valuation for the group of names. Real sales, market breadth and domain name industry classification as well as the coverage of that particular industry segment are all taken into account when evaluating large domain name groups.

Moniker.com Appraisals are traditionally accepted by the IRS for tax deductible donations of domain names as assets and for charitable contribution purposes among numerous charitable/nonprofit organizations. Moniker appraisals are also used by banks, investment companies, and domain finance companies to determine loan and asset values.

Appraisal evaluated from different factors

Comparables

17 comparables were taken into account while appraising this domain

The average sale price was $25,000.00

The highest in the same category was sold for $26,080.00

Sales Sample Below:

Total Domain Value Date range - 2001 to current

Summary

Although we were responsible for inventing the very first domain name assessment and appraisal in the industry back in 1997 and our appraisals are considered the most accurate and reliable in the industry, we cannot guarantee that a transaction will occur at the appraised amount outlined in this report. If you are interested in auctioning, marketing, selling, buying, escrowing, registering, or transferring your domain names, please contact sales@moniker.com so that our Sr. Account Executives can work with you on the very best opportunities to increase the value of your domains through monetization and sales. Moniker.com also provides the industry's leading and most secure escrow service should you already have a sale lined up. Just go here for more details or to begin an escrow transaction online:http://www.moniker.com/aftermarket/domain-escrow.jsp

Monte Cahn, Founder/CEO, Moniker.com

About Moniker.com

Moniker is the leading provider of Domain Asset Management services, a complete set of business services that provide companies a single-point-of-access to help manage and maximize the value of their domains. These services include domain live and online auctioning/brokering, name creation, registration, acquisition, portfolio management, appraisal and escrow services, traffic monetization and after-market sales - all backed by unsurpassed customer service and security.

With more than a decade of experience, Moniker is a top 10 domain registrar, holds the industry's highest customer retention rate and pioneered the industry's first domain appraisal formula. It is considered the industry's premier marketplace to buy and sell domain names.