Opening Remarks with Monte Cahn, host of Domain Masters

Monte: Hello everybody. Welcome to Domain Masters. This is our second show of the season, and we’re real happy to have everybody in. We had such a great show the first time that we were on the air, we thought we would do it again. So, we are going to have a great show today; and as I mentioned in our first show, we have a great lineup of great guests, domain-related content, and just about everything you need to know to be the master of your domain and to really be successful on the web with your online identity. Today’s show will feature Jay Berkowitz, our chief marketing officer and the founder and web master for the internet portal tengoldenrules.com. We will also have David Warmuz from Trellian online a little bit later in the show, and we’re excited to have both guests on board. Before we get started, I just wanted to wish everybody a Merry Christmas, Happy Hanukah, Happy Kwanza, Happy Ramadan. Everything. Hopefully I cover everybody and Happy Holidays in general. We’re real happy to be participating in a show in the Holiday Season. Jay, you on board?

Jay: Yep. Sorry. I was muted, but I’m here.

Monte: Oh, that’s okay. Great. In a couple minutes we’re going to get started with some exciting tips to driving traffic to your web site and we just want to let everybody know that there are many ways to drive traffic to your web site. They’re not expensive and they’re great tactics that really are today’s best strategy for delivering effective and measurable return on the online marketing investment that you make for every domain name that you register. To make it really exciting today, we’re going to give $2,000 of Google Adwords away; and if you have not logged into the lounge at WebMasterRadio.FM, you should do so and log into the lounge right away; and we will have a contest at the end of the top ten tips to driving traffic to your web site, and the first 20 people that post the 10 tips in the chat and lounge area will be winners of $100 ad word campaigns each. Just to give a little hint in case you miss what we’re talking about, you can also log into our newsletter at Moniker.com and the DomaiNEWZ section at the bottom of our home page and you will see the Volume 2 for the DomaiNEWZ that we posted which has these 10 tips posted. So all you’ve got to do is plagiarize buddies and you’ll get it. So, with that said, we’ll break for a little commercial and represent and give some recognition to our sponsors, and we’ll be back with you in just a minute.

[Commercials]

Monte: Hello. Welcome back to Domain Masters. Jay Berkowitz, again, is our chief marketing officer (CMO) for Moniker.com and founder of tengoldenrules.com. Jay, welcome to the program.

Jay: Thanks, Monte.

Monte: And of course you’ll be on periodically as we go through the season as we have lots of relevant content to provide everybody and help everybody out who have domain names and help them with their strategies for online. Jay, you’ve spoken at quite a bit at conferences on these topics. Give us a little bit of background on yourself and we can roll right into these 10 tips to help drive traffic to your web site and talk about some of the upcoming topics we’re going to be talking about in the weeks and months to come.

Jay: Sure. Thanks. I have a traditional marketing background. I worked for Coca-Cola and McDonalds and I also worked for their advertising agencies; and then I moved to Florida, where we’re located, where Moniker’s located, to work for a company called eDiets. And if you don’t know eDiets, it’s the big player in the online diet space, about a $40 million business. And I gave a presentation at the Direct Marketing Association, and I called it the Ten Golden Rules of Internet Marketing. And the presentation went over well, and a few different companies if I would do any consulting. And I started working with Moniker and a number of other companies. It’s been great, I’ve loved it.

Monte: Well, we’ve been very happy to have you and the fact that you’re out in the community speaking and talking to web masters and new domainers and people with existing, successful sites and helping them with their online strategy is not only of benefit to us, but the community that we work in. It really helps us out and helps everybody out that we serve. And, just again, another reminder, we will be giving away $2,000 worth of Google Adwords at the end of this part of the segment and we will be putting that…all you have to do is post the Ten Golden Rules that you’ve heard on this show back up into the lounge area, and we’ll gather the contest winners and try to announce them before the end of the show. Have you email us and we’ll get out the promotional codes for that.