Search Engine Submission Tool: Trellian Submit Wolf

Monte: Welcome back guys and ladies to Domain Masters. That was a great session for the top 10 tips for driving traffic to your web site. Our next guest, calling all the way in from Australia, actually we called him, is David Warmuz, President of Trellian. Welcome, David.

David: Good evening everyone.

Monte: Hey, how’s the weather over there in Australia?

David: It’s very hot at the moment. I think it’s close to about 95.

Monte: Wow, in Florida here we had a cold front. It was about 48 degrees again last couple nights ago; so we envy you for having some warm weather. David, I wanted to have you on the show today because a lot of your products and services are relevant to folks that are just establishing their identities on the web and buying domain names. I wanted to give you a chance to give a little bit about your background, how you started your company, and a little bit about how your products and services help people get established on the web and become highly ranked in search engines and why it makes domains, in particular, valuable for the future. And before we go into that, we at Moniker are going to be doing a partnership with Trellian where we’re going to be offering many of these tools on our site as up-sell products for everybody that registers domain names so that it can immediately establish themselves on the web and become highly ranked as much as possible in search engines and really build their online identities and become more valuable and all that. So, why don’t you give a little bit of background and a little bit about your company history.

David: Yeah. Sure. It’s a pleasure. Basically, Trellian was started very early in 1997; so it’s getting to be a good 7 years of treading online. The way we started is, we actually created the first massive search applications to help us do our own internal searches for all internet searches. In [inaudible] we actually had a very good product that we could market and within a few months we launched a product and the very next day we started to receive sales. And that’s basically how it all started. We then looked at how we could further promote that particular product and found that it wasn’t that easy to actually do search engine submissions. You had to create a web site that actually worked and generated sales. And that sort of led us down the path of search engine optimization and writing tools specifically to help us achieve that. And the ground-breaking tool that we did write was a program called SubmitWolf. In mid-1997, that was the first application of its type; and what it simply did is automated search engine submissions. It took a web site address and submitted it to all the search engines automatically rather than doing it by hand. And, since then it has been a flagship product for many years, granted the industry has changed substantially since the early days. In those days, if you did a submission, that’s basically all you had to do; and there wasn’t that much competition. And nowadays, it’s a very different ballgame. There’s a whole range of [inaudible] products that we now offer to compensate for that. It’s no longer just about submissions, it’s about rankings, optimization, making sure you have all your links correct, the site is structured correctly, etc.

Monte: So, on that, what are some of the key points if you’re just registering a domain name, you have an idea, and you want to bring that idea to life on the web. What would be the 3 or 4 things that you would highly recommend that people do to establish their identify and become ranked in the search engines and have the best chance to succeed on the web:

David: I’m sorry. I’m starting to break up a little bit.

Monte: Oh, I was just asking if you could just maybe concentrate on or let everybody know what you’ve learned from the last nine years of you being in this type of business of tips that can help domainers who just registered their domain names to become successful on the web. Some of the top 4 or 5 things that you’ve learned, once you’ve registered a domain name, what are the most important things that one can do to be successful on the web.

David: Sure. Well the number 1 thing is to make sure that the site that you are going to create is search engine friendly. That’s probably the number 1 and most important part that most web masters actually do wrong. They go down the path of creating a site that either looks very flash, looks amazing and cost them an absolute packet; and unfortunately, when it comes down to the search engine rankings, that site inhibits them. So, they basically miss out on a lot of search engine traffic that, if it was a very simple and search engine friendly site, they’d be able to actually generate far more traffic. That’s the number 1 thing is to make sure that you actually create a site that is search engine friendly.