Domain Masters Radio Show

Live Search Engine Strategies 2005 Broadcast

	Original Air Date:	03/02/2005
	Featured Guest:	Jake Baille, TrueLocal.com and
		Brett Crosby, Urchin Web Analytics

Domain Masters broadcasts live from Search Engine Strategies (SES) NYC 2005 visiting with Jake Baille of TrueLocal.com and Brett Crosby of Urchin. Monte Cahn, host of Domain Masters, opens up the conversation with Jake Baille, SEO guru, by discussing his latest project, TrueLocal.com, which is designed to target the local search market. Local search is a hot topic at Search Engine Strategies, and many providers like Google and Yahoo are working to provide their own personalized search solutions. Jake gives SEO tips on domain registration and on-page factors website owners should consider when doing website optimization.

Then Monte talks to Brett Crosby, VP of Marketing for Urchin, about his web analytics company. First, Brett reviews what he did to start his web business, and how it grew into a full service web analytics company through strategic partnering with web hosting companies. Then Brett moves on to discuss understanding the importance of web analytics and how web metrics can help site owners reach their conversion goals. Monte discusses with Brett the Urchin web analytics software, and the web reporting tools available to assist with website optimization. Brett reviews the new web analytic features available with the new release of Urchin 6. Monte and Brett wrap up the Domain Masters radio show with the support services available to web hosting companies that partner with Urchin. Listen to this week’s free internet radio show courtesy of WebmasterRadio.FM.

Domain Masters: Show Outline

Opening Remarks with Monte Cahn, host of Domain Masters

Interview with Jake Baille, TrueLocal.com

Interview with Brett Crosby, Urchin Web Analytics