Instant Mobilizer™ helps small-to-medium sized businesses and individuals easily establish a presence on the mobile Web. Simply choose a .mobi domain name and automatically create a mobile phone friendly Web site from your existing Web site.

Instant Mobilizer™ creates this mobile Web site with no effort, and automatically adds features that help your friends and customers use your site from their phones. The site loads quickly on almost any phone, and puts company information - including your phone number and a map showing your location - at users' fingertips. You'll never need to update your mobile Web site, even when your existing site changes. This is the most effortless way to reach your customers when they are on the move.

Yes. Instant Mobilizer™ will only work with a .mobi domain name. .mobi provides the critical technology between mobile devices, Web sites and users - to make their mobile phones their communication tool of choice.

Yes. In order for Instant Mobilizer™ to create your .mobi Web site, it must get the content from an existing Web site.

Wrong. Trends show that users want local information from the mobile Web. They're often looking for nearby services that satisfy their immediate needs and that create efficiencies in their busy lives. For example, mobile users are using the mobile Web to:

• Order take-out or make dining reservations;
• Find a dry-cleaner, grocery store, pharmacy or other retailer;
• Get information about a property for sale;
• Make appointments;
• Check transportation schedules;
• Find class schedules at their local gym.

• Advantage over competitors and extended reach to new customers;
• The ability to engage customers 24x7, wherever they are;
• Add user-friendly functions, information and services that specifically cater to mobile customers;
• Position your business as a market leader with your early adoption of innovative technology that shows you care about customer service.

Mobile sites are designed for on-the-go users who don't have a keyboard or a mouse and have a limited amount of space on the display. Mobile users need their information more quickly and succinctly, so they require a streamlined design, smaller page sizes, faster downloading, as well as different functions, like "click-to-call" placing a phone call directly from the site with one click, and maps & directions.

Yes. With no effort on your part, Instant Mobilizer™ converts your existing Web site into a streamlined, optimized mobile Web site.

No. Using Instant Mobilizer™ to create your mobile Web site is typically much cheaper than creating a separate site.

• Instant mobile Web presence with no development effort;
• No separate hosting account or code to manage;
• Maintenance-free;
• Increased search engine rankings;
• Easy and inexpensive to implement.

• Customers can locate information about your business anywhere, at any time;
• Click to call: Users of many phones can initiate a call to you simply by clicking the phone number; Instant Mobilizer™ automatically converts phone numbers to "click-to-call" links for you;
• No matter what mobile device visitors are using, the site is user friendly as Instant Mobilizer™ automatically optimizes the page size for the mobile device capabilities;
• Google map auto-generation: if an address is on the mobile webpage, a link to a Google map will be added, to allow the user to easily locate the business, at anytime, from anywhere.

If your Web site contains Google ads, Instant Mobilizer™ will replace them with Google mobile ads credited to your account (you need to enable your Google account for mobile ads for this to work). Other ads are treated as ordinary images, and are sized to fit the phone. Users will be able to "click through" but any text in the ad may not be readable.

Any changes you make to your existing Web site are automatically reflected on your mobile site, so you don't have to worry about maintenance.

The most important way to get traffic is to promote the site to your customers and prospects. Having your mobile Web site at a .mobi domain increases your chances of being indexed by a mobile search engine. Mobile search engines typically crawl all .mobi sites, and look for key mobile friendly attributes that Instant Mobilizer™ provides automatically.

This usually takes much less than 24 hours.

This depends on cache settings in the server where the site is hosted, and other ISP cache settings. But typically changes are reflected within the hour, maximum delay 24 hours.

If the source site is changed to another, this will typically take 24 hours to be reflected on the .mobi site.

If they are not detected on the site, they will not be displayed in the preview. See the recommendations below on address and phone number formats.

Some Web content cannot be displayed successfully by mobile phones, so Instant Mobilizer™ cannot put it onto your mobile Web site. See the recommendations below on Web content formats for more information.

• Instant Mobilizer™ will detect your logo more easily if its file name contains the word "logo" in it somewhere e.g. logo.gif, site-logo.jpg, newlogo_small.Png;
• Background images don't usually display well on mobile phones, so avoid using them.
• Use the following formats for phone numbers:
• Full international format e. g. +1 (212) 123 4567
• US formats e. g. (212) 123 4567 or 212-123-4567
• Use the following formats for addresses:
• 1234 Main St. Suite #2
  City Name
  ZIP State
  or
  1234 Main St. Suite #2, City Name, ZIP State
• Don't include extra information as this will not work properly, e.g. 1234 Main St. Suite #2 (beside the gas station). European and other address formats are not currently supported;
• The following features do not work well on mobile phones, and Instant Mobilizer™ may not be able to make such features appear correctly:
• Image maps;
• Flash objects;
• Frames;
• Certain forms, particularly where there is a dependency on JavaScript;
• JavaScript pop-ups and mouse over behaviors;
• Tables used for layout purposes;

• eCommerce: for security reasons we do not intercept sensitive connections ("https" links are not mobilized);
• Site traffic meters may not reflect the mobile activity correctly;
• The domain can be used for Web sites only; it's not currently possible to use email with a domain that is using Instant Mobilizer™;
• The whole domain (e.g., example.com) is mobilized; you can't currently mobilize just a sub-domain (e.g., subdomain.example.com).