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Experience report: How I Grow My Agency Through Moniker’s Frictionless Domain-Management Services

October 22, 2019When you manage hundreds of domains for your clients, you start to really appreciate how crucial it is for the domain-management process to be smooth. That’s what I quickly discovered as the founder of web design and development agency Rise, as I strived for business growth.

I’m at the helm of an agency that I founded as a solopreneur a few years ago. Today, I’ve got a team of 10 made up of both paid employees and subcontractors, who form the backbone of an operation that supports and manages the websites of both our clients and our clients’ clients. In other words, this kind of growth wouldn’t be possible without having the right tools in place.

One of those tools is Moniker, through which we have seamlessly registered a plethora of domains for its clients in just the last few years.

We currently have over 500 domains registered with Moniker for our clients, and we wouldn’t be where we are without Moniker.

When Your Clients Depend on You to Run Their Websites

We don’t just provide design, development and technical support for our own clients. We also provide these services on behalf of our clients. Needless to say, when you’re dealing with this many clients and domains, it’s critical that we get the support we need to provide flawless domain management to our clients.

If there’s even a small issue with one of our client’s domains, it means downtime, a disruption in their services they provide their customers, and a loss of conversions. In practical terms, this means a damaged reputation, confused customers, and lost revenue — three things no business wants.

By having all the services under one roof that we need to support our clients, Moniker has empowered us to excel for clients. This in turn has led to our clients extending their working relationships with us and even more positive word-of-mouth referrals from them to us.

How Moniker’s Support Let Us Provide Great Service to Our Clients

There are a lot of things that can go wrong when you’re managing a lot of domains. Billing issues can cause domains to unexpectedly expire. Domain transfers can sometimes cause chaos, especially since my agency deals with bulk domains. The list goes on and on.

One time, we faced an issue where we had to transfer domains from various registrars. Naturally, this had even my seasoned team in a bit of confusion, but Moniker’s second-to-none customer support helped us clear up the issue in no time. As a result, we succeeded in getting those domains transferred over with no hassle. This let us solve a problem for our clients, which resulted in happy clients. And that’s conducive to our growth.

Another time, a billing discrepancy led to a small disaster: 30 of our clients’ domains suddenly expired overnight! This had to be resolved quickly because our clients’ operations were disrupted due to this. Thankfully, Moniker’s team held on to these domains for us, allowing us the time to correct the billing discrepancy. This meant that the domains actually didn’t expire, so we didn’t lose them (and our clients didn’t lose them).

I can’t say enough about how responsive Moniker’s support team has been. These are just two situations where their help has been tremendous for us.

The Ease of Use of Moniker’s Platform

Another benefit of partnering with Moniker is the user experience of their platform. When you’re managing hundreds and hundreds of domains, you need to be able to make sense of all of this data at a glance.

Luckily for us, Moniker’s platform is also intuitive and straightforward.

It’s a cinch for us to manage bulk domains - we’re talking about 500 domains per client.

Because the platform is so intuitive, we can mostly figure out what to do ourselves. We’ve rarely had to call or email their team for support. Of course, when we do, as you read above, it’s for a serious issue that they’ve helped us efficiently solve.

Our Growth Won’t Stop

My agency has been on a torrid pace of growth in the last couple of years. Our team members have increased along with our year-over-year revenue. We sometimes have more work than we know what to do with, which is a fantastic “problem” to have.

Moniker has been with us every step of the way. Due to how easily they let us manage our clients’ and their clients’ domains, we’ve provided excellent service to them. And this just keeps the positive cycle of more work and more referrals coming to Rise.

Author Bio:

"Kahl Orr is an entrepreneur, web developer, and the founder of Rise, a digital agency that specializes in web design. A fast-growing web development agency, Rise builds high-end, custom websites and web and mobile apps for national brands."