Please note: Each registry has the right to reserve premium domains for a later auction or sale.
During the Sunrise period trademark owners can secure domain names corresponding to their registered trademarks/brands before they are offered to the general public. To participate in a Sunrise for a new TLD a SMD file is required, which means your trademark must have been validated by the Trademark Clearinghouse.
The Landrush phase follows the Sunrise and allows registrations on a first-come, first-served basis or multiple applications for the same domain name settled by auction. If you have a high interest in a domain name, e.g. a company name without corresponding trademark or a valuable generic term, this is the right phase to register your domain.
Early Access Program (EAP)
The EAP is often used as an alternative to Landrush. You can register names on a first-come, first-served, non-restricted basis with a special Access Fee added to the registration fee.
During this phase every registrant can register domain names on a first-come, first-served basis.