Our Record of Success

The record speaks volumes

Moniker and SnapNames were pioneers in the domain name industry. And we remain on the leading edge of domain name management innovation, marketing, technology and service.

Moniker’s brokerage was the first to sell a $1 million domain. We’ve closed over $150 million worth of deals with skill and finesse, brokering domains worth thousands to $9 million. For each, we do everything possible to maintain a fair, straightforward and secure transaction. The goal is always forging deals that benefit both buyer and seller.

We’re technically advanced and market savvy – and among the most experienced organizations in the domain name aftermarket.

  • 1999: Moniker establishes brokered domain sales. Moniker sells the first-ever $1 million domain: wallstreet.com. Later, autos.com goes for $2.2 million.
  • 2001: With innovative technology development, SnapNames creates the hugely popular online auction for expired and deleted domains.
  • 2003 – 2007: Moniker is recognized as a top-three fastest growing domain registrar.
  • 2005: Moniker creates the live event-based online auction. Since then, Moniker and SnapNames have auctioned more domains than all our competitors, combined.
  • 2007: Moniker brokers the all-time record cash domain sale at $9.5 million.
  • 2008: Moniker hosts the first live domain auction event. Participants bid, watch and buy in real time – from around the world.
  • 2010: Moniker brokers photo.com for $1.25 million, the record domain sale for the first quarter. Quickly followed by slots.com for $5.5 million further breaking records for 2010.
  • 2010: Improvements continue on the auction products – new features include a longer bidding window and proxy bidding for live auction events.

Greatest hits

  • Slots.com: $5,500,000
  • Bored.com: $4,500,000
  • CreditCheck.com: $3,000,000
  • Autos.com: $2,200,000
  • Computer.com: $2,200,000
  • Seniors.com: $1,600,000
  • Cameras.com $1,500,000
  • Wallstreet.com $1,030,000
  • On.com: $635,000